Product Marketing Manager
Location: Dallas, TX
Job Type: full-time
Company: LEI LAZEL, Inc.
Job Description Apply Now
Product Marketing Manager (PMM)
Job Location: US, Remote. This position requires candidate to reside and work within the US.
Job Overview:
ExploreLearning | Learning A‑Z is a leader in educational technology, delivering K‑12 literacy, math, and science solutions that spark joy in learning and build the skills and confidence learners need to succeed now and into the future.
The Product Marketing Manager (Science Portfolio) owns go-to-market strategy for Science products and supports major launches across our portfolio. Working closely with Senior PMMs, Product Management, Sales, Customer Success, and Growth & Demand Generation, this role develops and executes go‑to‑market (GTM) plans; builds compelling positioning, pricing, and bundling strategies; and drives sales enablement and customer communications. This is a great fit for a collaborative, detail‑oriented marketer who balances strategy with hands on execution and can translate product features and research into meaningful benefits for educators and students.
Job Responsibilities:
Product Positioning & Messaging
Develop and refine product positioning, value propositions, and key differentiators using voice‑of‑customer (VOC), market, competitive, and product research.
Maintain messaging frameworks and documentation to ensure consistency across channels, sales tools, and customer‑facing communications.
Partner closely with Product Management through regular meetings and reviews to ensure messaging aligns with product roadmap and overall strategy.
Competitive & Market Intelligence
Conduct ongoing research into competitor offerings, market trends, and customer needs within the U.S. K‑12 education space.
Synthesize insights to inform positioning, enablement, pricing/bundling, and campaign inputs and share actionable findings or recommendations with stakeholders.
Build and maintain the competitive matrix and landscape analysis resources.
Sales Enablement
Create and maintain enablement tools (e.g., messaging guides, pitch decks, demo scripts, playbooks, one‑pagers, battlecards, FAQs).
Partner with Sales and Customer Success to gather feedback, identify gaps, and improve enablement effectiveness.
Upload and maintain Product Marketing assets in Highspot and support internal training sessions.
Go‑to‑Market Strategy
Define and lead annual product marketing plan for assigned products or portfolio.
Develop GTM plans and support ongoing customer communications (e.g., IPNs, Pendo announcements, emails) in partnership with Growth & Demand.
Collaborate with Lifecycle Marketing, UX, Product Management, and Product Marketing on monthly communication strategies that aid user experience.
Track performance via dashboards/reports; communicate impact on bookings, revenue, acquisition, and retention.
Campaign Development Support
Partner with Growth & Demand to support campaign planning and strategy.
Contribute to campaign briefs, audience targeting, and messaging inputs; ensure Product Marketing goals are reflected in assets and metrics.
Cross‑Functional Collaboration
Build connected relationships across Product, Enablement, Sales, Customer Success, and Marketing.
Participate in regular planning and shareouts to keep teams aligned on priorities, timelines, and launch readiness.
Ensure alignment between product strategy and GTM teams by streamlining communication of roadmap updates across Marketing, Enablement, Support, and Sales.
Job Requirements:
BA/BS in marketing, business, communications, or related experience.
3–5+ years in product marketing, marketing, or product management (K-12 education technology, literacy, STEM experience highly preferred).
Demonstrated ability to develop and execute GTM strategies and collaborate effectively across functions.
Strong written and verbal communication; ability to translate complex product and research data into clear, audience‑focused messaging.
Highly organized and detail‑oriented with strong project management skills; comfortable in fast‑paced environments.
Proficiency in Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams; familiarity with project management tools and analytics (CRM, Pendo, dashboards, AI tools).
Why Work For Us
When you join ExploreLearning | Learning A-Z, you become part of a mission to ignite curiosity, deepen comprehension, and foster a lifelong joy of learning in students everywhere.
As a trusted leader in educational technology, we serve over 15 million students and educators across 150+ countries with innovative, research-backed instructional solutions that truly make a difference. Our flagship products—Gizmos, Raz-Plus, and Reflex—are beloved by educators and students alike for being as rewarding and fun as they are effective in the classroom.
To learn more about our organization and the exciting work we do, visit and .
Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations.
If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload.
The successful candidate will be expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role. To maintain confidentiality and ensure a fair evaluation process, the use of note-taking tools, reference materials, or AI-powered tools (including generative AI, language models, or similar technologies) during interviews or other selection activities is prohibited unless prior written approval has been obtained from the People Experience team. If you require an exception for medical, accessibility, or other reasons, please contact your Talent Acquisition team member to discuss accommodations in advance.
As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.
An Equal Opportunity Employer
We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history).
We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member.